NGP 8 Fundraising: Donors, Pledges, and Contributions | National Democratic Training Committee

NGP 8 Fundraising: Donors, Pledges, and Contributions

By Anastasia Apa
35 min
General

Course Outline

Content
  • 2 Videos
  • 1 Activity (20 min)
What You Need
  • Access to NGP 8

What You’ll Learn

  • How to research potential first-time donors on your contact list and use that information to make more effective asks
  • How to quickly record and track donor pledges and contributions so that your campaign can meet its fundraising goals while staying compliant

Why This is Important

Before reaching out to any potential donor, you’ll need to make sure you’ve done your research. Collecting information on an individual’s interests, biography, and past giving history will help you to make the right asks in the right way. And once pledges and contributions start coming through the door, someone needs to record them so that they get reported, your fundraising goals get updated, and your donors get thanked.

Key Resources

  • NGP 8 Reference Guide — A cheat sheet for all the NGP functionalities that are covered by our course series

Related Trainings

  • Finding Potential Donors in Your Candidate’s Network — The first place to find donors is among the people your candidate already knows. Take this course to systematize this process and solicit donations from your most likely contributors first
  • Finding New Donors — Even if your candidate’s network is expansive, you’ll need to reach beyond it to finding new donors they don’t yet know and cultivating them. This course will help you identify those prospects
  • Preparing for Call Time — Once you’ve researched the potential donors in your candidate’s network, it’s time to reach out to them and solicit donations in call time
  • Making the Ask — If you’re staffing call time, you’ll coach your candidate as they ask people to donate to the campaign; so you’ll want to know how to make those asks as effective as possible

Anastasia Apa

Trainer

Anastasia Apa runs ApaFirm, inc., which provides progressive political organizations and non-profits with management and fundraising consulting services. Her favorite things to do are problem solve, plan and organize. In 2002, she managed her first political campaign and quickly realized that if there was no money, there was nothing to manage, so she focused on fundraising. Since, she has traveled the country, managing political campaigns and raising money while building a fundraising system based on what she’s learned over the last 17 years, 38 states, and $50,000,000 raised.

Apa, as she is called, has worked no “easy races”, always opting for the chance to do what folks say cannot be done, and specializes in raising money in tough-to-win races, Republican-stronghold districts, and with first-time candidates or elected officials who had not had to raise much money in past elections. Apa’s strengths are fundraising, management, and operations.