NGP 8 Fundraising: Donors, Pledges, and Contributions - National Democratic Training Committee

NGP 8 Fundraising: Donors, Pledges, and Contributions

By Anastasia Apa
35 min
Data Management

What You’ll Learn

  • Conduct donor research to make more effective fundraising asks
  • Use NGP’s virtual call time app to make the call time process paperless and more efficient 
  • Create a system for tracking incoming pledges and contributions
  • Generate reports to follow up on fundraising progress and remain compliant

Why This is Important

Before reaching out to a potential donor, you need to do your research. Collecting information on an individual’s interests, biography, and giving history helps you to make the right asks in the right way. And once pledges and contributions start coming in, you need to record them so that they are reported, your fundraising goals are updated, and your donors are thanked.

Key Resources

  • NGP 8 Reference Guide — A cheat sheet for all the NGP functionalities that are covered by our course series

Related Trainings

  • Finding Potential Donors in Your Candidate’s Network — The first place to find donors is among the people your candidate already knows. Take this course to systematize this process and solicit donations from your most likely contributors first
  • Finding New Donors — Even if your candidate’s network is expansive, reach beyond it to find new donors they don’t know and cultivate them. This course helps you identify those prospects
  • Preparing for Call Time — Once potential donors in your candidate’s network have been researched, it’s time to reach out to them and solicit donations in call time
  • Making the Ask — If you’re staffing call time, you’ll coach your candidate as they ask people to donate to the campaign; so it’s important to know how to make those asks as effective as possible

Anastasia Apa


Anastasia Apa runs ApaFirm, inc., which provides progressive political organizations and non-profits with management and fundraising consulting services. Her favorite things to do are problem solve, plan and organize. In 2002, she managed her first political campaign and quickly realized that if there was no money, there was nothing to manage, so she focused on fundraising. Since, she has traveled the country, managing political campaigns and raising money while building a fundraising system based on what she’s learned over the last 17 years, 38 states, and $50,000,000 raised.

Apa, as she is called, has worked no “easy races”, always opting for the chance to do what folks say cannot be done, and specializes in raising money in tough-to-win races, Republican-stronghold districts, and with first-time candidates or elected officials who had not had to raise much money in past elections. Apa’s strengths are fundraising, management, and operations.