What You’ll Learn
- Understand the importance of scripting volunteers conversations with voters
- Distinguish the different parts of a voter contact script
- Evaluate examples of the most common types of voter contact scripts
Why This is Important
Your campaign canvassers and phone bankers will interact with voters the most. By scripting the language volunteers use on the doors and phones, a campaign increases the likelihood they’re having a high-quantity of high-quality conversations.
Key Resources
- Script Writing worksheet
- Sample Volunteer Recruitment script
- Example Issue ID script
- Example Persuasion script
- Example Vote-By-Mail Request script
- Example Ballot Chase script
- Example Early Vote script
- Example GOTV script
Related Trainings
- Intro to Field — Field is critical to a campaign’s success. This course is a high-level overview of Field work and its impacts all areas of a campaign
- Field Tactics — Learn how to train volunteers on key tactics including: canvassing, phone banking, and text banking
- Running a Persuasion Field Program — The work of a Field Team during the Persuasion Phase of a campaign is instrumental to the success of the campaign. Learn about strategy, tactics, and goal setting in this course
Matt Burke
Trainer
Matt Burke joins NDTC as the Instructional Designer for Field and GOTV. Matt is responsible for developing Field and GOTV curriculum that supports local leaders, candidates for office, and campaign staffers. After earning a BA in History from Campbell University, he briefly taught high school history before transitioning to running Field and GOTV programs on electoral campaigns across the nation. In addition to his primary job functions, he's presented at Rootsfest on behalf of NDTC on management best practices and developed a 10-week cohort program to train the next generation of Field Directors. Matt's an avid outdoorsman, having grown up hunting and fishing in southeastern North Carolina.