What You’ll Learn
- How to strategically segment groups of contacts into targeted email lists
- How to create email themes so that your emails remain consistent, attractive, and effective
- How to use auto-send email series to ladder engagement with your new subscribers so that you can efficiently elevate your asks
Why This is Important
Email is a great tool for your campaign to recruit volunteers and raise money. And along with your website, email is the digital medium that your campaign has the most control over. If you’re responsible for your team’s email program, you’ll spend a lot of time using NGP 8 to build, schedule, and send emails.
Key Resources
- NGP 8 Reference Guide — A cheat sheet for all the NGP functionalities that are covered by our course series
Related Trainings
- Understanding Email Strategy — While this course will teach you how to use NGP 8 to send emails, our Understanding Email Strategy course will walk you through the tips and best practices for actually writing your emails
Anastasia Apa
Trainer
Anastasia Apa runs ApaFirm, inc., which provides progressive political organizations and non-profits with management and fundraising consulting services. Her favorite things to do are problem solve, plan and organize. In 2002, she managed her first political campaign and quickly realized that if there was no money, there was nothing to manage, so she focused on fundraising. Since, she has traveled the country, managing political campaigns and raising money while building a fundraising system based on what she’s learned over the last 17 years, 38 states, and $50,000,000 raised.
Apa, as she is called, has worked no “easy races”, always opting for the chance to do what folks say cannot be done, and specializes in raising money in tough-to-win races, Republican-stronghold districts, and with first-time candidates or elected officials who had not had to raise much money in past elections. Apa’s strengths are fundraising, management, and operations.