NGP Digital: Email Engagement

60 minutes

NGP Digital: Email Engagement

Description

NGP is a powerful tool designed to enhance the digital efforts of local campaigns and organizations. From emailing supporters and distributing online forms to automating workflows and maximizing digital engagement, this course will show you how to use NGP's digital tools effectively and optimize your digital program for greater impact.

Course Objectives

  • Utilize NGP to enhance a campaign or organization’s digital program effectively

  • Design engaging, targeted emails with the NGP Targeted Email platform

  • Automate email workflows and digital actions to sustain supporter engagement efficiently

  • Analyze email and digital performance metrics using the NGP Report Manager

Related Resources

Persuasion Script (Diana Reed)

Persuasion Script (Diana Reed)

Worksheet

Key Field Numbers Workbook

Key Field Numbers Workbook

Worksheet

Google Sheets Reference Guide

Google Sheets Reference Guide

Handout

Data Management

Make informed decisions for your campaign based on the data you collect.

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