What You’ll Learn
- Strategically segment groups of contacts into targeted email lists
- Create consistent and effective emails using NGP’s drag-and-drop email editing tool
- Utilize the Report Manager to monitor the performance of emails and make strategic decisions accordingly
Why This is Important
Email is a great tool for a campaign to recruit volunteers and raise money. Along with a website, email is the digital medium a campaign has the most control over. If you’re responsible for your team’s email program, you’ll spend a lot of time using NGP 8 to build, schedule, and send emails.
- NGP 8 Reference Guide — A cheat sheet for all the NGP functionalities covered by our course series
- Understanding Email Strategy — While this course teaches how to use NGP 8 to send emails, our Understanding Email Strategy course walks through the tips and best practices for actually writing emails.