What You’ll Learn
- How to strategically segment groups of contacts into targeted email lists
- How to create email themes so that your emails remain consistent, attractive, and effective
- How to use auto-send email series to ladder engagement with your new subscribers so that you can efficiently elevate your asks
Why This is Important
Email is a great tool for your campaign to recruit volunteers and raise money. And along with your website, email is the digital medium that your campaign has the most control over. If you’re responsible for your team’s email program, you’ll spend a lot of time using NGP 8 to build, schedule, and send emails.
- NGP 8 Reference Guide — A cheat sheet for all the NGP functionalities that are covered by our course series
- Understanding Email Strategy — While this course will teach you how to use NGP 8 to send emails, our Understanding Email Strategy course will walk you through the tips and best practices for actually writing your emails