What You’ll Learn
- How to use NGP to support a campaign or organization’s digital program
- How to create attractive, effective, and targeted emails using the NGP Targeted Email platform
- How to automate campaign emails and other digital actions to efficiently maintain engagement with supporters
- How to track email and digital performance using the NGP Report Manager
Why This is Important
NGP is a powerful tool that supports the digital activities of local campaigns and organizations. From emailing supporters, to distributing online forms, to automating workflows and capitalizing on digital engagement points, knowing how to use NGP’s digital tools can increase the effectiveness of a digital program.
Key Resources
- NDTC NGP Reference Guide
Related Trainings
- NGP Fundamentals: Navigation and Contact Management — An introduction to NGP as a progressive campaigning software. Learn how to get access to the software, how to navigate around, and what it is capable of
- NGP Fundraising: Donors, Pledges, and Contributions — Learn to use NGP to enhance a campaign or organization’s fundraising program
- Understanding Political Campaign Email Strategy — Take a deep dive into producing effective email content and developing a comprehensive, data-driven political email strategy
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