What You’ll Learn
- Segment groups of contacts into strategically targeted email lists
- Build effective, attractive, and stylistically consistent fundraising emails for your campaign using NGP 8
- Develop ladders of engagement for your supporters using NGP 8’s auto-send capabilities
Why This is Important
Email is a great tool for your campaign to recruit volunteers and raise money. And along with your website, email is the digital medium that your campaign has the most control over. If you’re responsible for your team’s email program, you’ll spend a lot of time using NGP 8 to build, schedule, and send emails.
- NGP 8 Reference Guide — A cheat sheet for all the NGP functionalities that are covered by our course series
- Understanding Email Strategy — While this course will teach you how to use NGP 8 to send emails, our Understanding Email Strategy course will walk you through the tips and best practices for actually writing your emails