Introduction to Campaign Strategy

Defining your campaign strategy means defining which voters you will talk to, what you will say to them, and when you will do it. This strategy will ensure your team is moving cohesively to achieve your ultimate goal: winning on Election Day. Use this course to learn about some of the most common campaign strategies before building out your own.

Course Objectives

• Describe common campaign strategies and the tactics used to execute winning campaigns

  • Review examples of campaigns executing winning strategies

  • Understand how your chosen strategy will impact your campaign's internal culture, access to resources, and approach to messaging