Set Up Your Campaign Strategy
5 Courses
Description
Effective strategy is as much about what you don't do as what you do. Every time you chose a campaign tactic, you're saying "no" to another one. In order to run a healthy and strategic campaign, you need to be aware of the tradeoffs every time you make a decision. The courses here will walk you through the process of identifying what is — and isn't — important in your campaign strategy. Enroll in this learning plan to begin your decision-making journey!
Learning Plan Outline
5 Courses Courses | 60min Average Time
Course Description
The goal of every political campaign is to earn enough votes to win on Election Day. Every action taken on a campaign stems from this goal: your vote goal. Determining how many votes you need to win should be one of your very first tasks after deciding to run — so take this course to learn how!Course ObjectivesUnderstand the importance of the vote goal in driving your campaign’s strategy and decision-making processIdentify the number of base voters that your campaign can count on Estimate the number of persuadable voters that need to be reached and convinced to support the campaign
Related Resources
Decide how best to build your campaign’s path to victory.