Set Up Your Campaign Strategy

5 Courses

Set Up Your Campaign Strategy

Description

Effective strategy is as much about what you don't do as what you do. Every time you chose a campaign tactic, you're saying "no" to another one. In order to run a healthy and strategic campaign, you need to be aware of the tradeoffs every time you make a decision. The courses here will walk you through the process of identifying what is — and isn't — important in your campaign strategy. Enroll in this learning plan to begin your decision-making journey!

Learning Plan Outline

5 Courses Courses | 60min Average Time

Course Description

The goal of every political campaign is to earn enough votes to win on Election Day. Every action taken on a campaign stems from this goal: your vote goal. Determining how many votes you need to win should be one of your very first tasks after deciding to run — so take this course to learn how!Course ObjectivesUnderstand the importance of the vote goal in driving your campaign’s strategy and decision-making processIdentify the number of base voters that your campaign can count on Estimate the number of persuadable voters that need to be reached and convinced to support the campaign