Calculating Your Vote Goal

The goal of every political campaign is to earn enough votes to win on Election Day. Every action taken on a campaign stems from this goal: your vote goal. Determining how many votes you need to win should be one of your very first tasks after deciding to run — so take this course to learn how!

Course Objectives

• Understand the importance of the vote goal in driving your campaign’s strategy and decision-making process

• Identify the number of base voters that your campaign can count on

• Estimate the number of persuadable voters that need to be reached and convinced to support the campaign