Building Your Campaign Strategy

Your campaign’s strategy is key to victory on Election Day. But once you’ve determined the strategy your campaign will utilize, you have to actually develop that strategy. In this course, you will be provided with research topics, key data points, and best practices to help you choose and tailor the most appropriate campaign strategy for your district and election. 

If you’re not familiar with the most common campaign strategies, we recommend taking a look at “Introduction to Campaign Strategy” first.

Course Objectives

• Review commonly used campaign strategies 

• Identify key factors that influence your choice in campaign strategy

• Practice applying a basic decision-making framework to select an appropriate campaign strategy

• Consider your campaign plan’s role in serving as a repository for research, strategy, and decision-making