Most campaigns don’t have the time, money, or people to talk to every single eligible voter — nor is that necessarily a good use of those resources. This course will help you determine which voters your campaign should communicate with, alongside the best strategies to reach them, in order to ensure your campaign is efficient and effective with its resources.

Course Objectives

• Target voters by voter history, demographic data, and geography 

• Identify specific groups of voters to comprise your persuasion universe

• Determine the strategies needed to reach your targeted voters