Finding New Donors | National Democratic Training Committee

Finding New Donors

By Kelly Dietrich
60 min

What You’ll Learn

  • Ways to identify prospective donors who your candidate doesn’t know yet
  • Touch points to move a donor up the ladder of engagement
  • How to research external events and support your candidate in making the most of attending them

Why This is Important

By supporting your candidate as they engage new potential donors, have one-on-one meetings with donors, and maintain those relationships, they’ll be much better positioned to make the hard asks that generate the revenue your campaign needs. After taking this course you’ll be ready to do just that!

Key Resources

  • Sample Donor Ladders of Engagement
  • Event Briefing Memo Template
  • Event Briefing Memo Example
  • Event Briefing Memo Debriefing Guide
  • Fundraising Plan Template

Related Trainings

  • Where to Start Fundraising: The Candidate’s Network — The first place to find donors is among the people your candidate already knows. Take this course to systematize this process and solicit donations from your most likely contributors first
  • Preparing for Call Time — To determine if someone is truly a potential donor (as opposed to a potential volunteer or supporter) and help your candidate reach out to them, you’ll have to research them. Learn the best practices specific to political donor research in this course
  • Managing Your Fundraising Data — This course will help you keep the contact information and notes from conversations with donors organized and up to date

Kelly Dietrich


Kelly is the Founder and CEO of the National Democratic Training Committee.

He has worked on dozens of campaigns at every level across the country. Kelly's specialty is in new campaign creation, candidate and staff training, and fundraising.

In addition to working for 18+ years in Democratic politics, he teaches a class on political campaigns at DePaul University in Chicago, where he lives with his family and dog, a large hungry blue Weimaraner named Jack Bauer. Kelly started his career in 1998 with Rep. Dennis Moore in KS-03. He's an avid basketball and poker player, though never at the same time. His wife would point out that at no time in this biography was he described as "good" at either hobby. That was a conscious decision.