Calculating Your Vote Goal

60 minutes

Calculating Your Vote Goal

Description

The goal of every political campaign is to earn enough votes to win on Election Day. Every action taken on a campaign stems from this goal: your vote goal. Determining how many votes you need to win should be one of your very first tasks after deciding to run — so take this course to learn how!

Course Objectives

  • Understand the importance of the vote goal in driving your campaign’s strategy and decision-making process

  • Identify the number of base voters that your campaign can count on

  • Estimate the number of persuadable voters that need to be reached and convinced to support the campaign

Related Resources

Volunteer Tracker: Example & Template

Volunteer Tracker: Example & Template

Worksheet

Volunteer Needs: Guiding Questions

Volunteer Needs: Guiding Questions

Handout

Campaign Budget Template Reference Guide

Campaign Budget Template Reference Guide

Handout

Campaign Strategy

Decide how best to build your campaign’s path to victory.

Set Up Your Campaign Strategy
Learning Plan

Set Up Your Campaign Strategy

5 courses

Building Your Campaign Strategy
course

Building Your Campaign Strategy

60 minutes

Introduction to Campaign Strategy
course

Introduction to Campaign Strategy

60 minutes

Targeting Voters
course

Targeting Voters

60 minutes

Strategic Planning and Goal Setting
course

Strategic Planning and Goal Setting

90 minutes

Managing a Campaign Crisis
course

Managing a Campaign Crisis

45 minutes