What You’ll Learn
- How to define types of campaign crises
- How to introduce best practices for addressing campaign crises
- How to explain how to identify and respond to campaign crises
- How to determine how to monitor your response
Why This is Important
For a campaign to create and release a successful crisis response, there must be a plan to handle breaking news, tackle attacks on the candidate, and seize unforeseen opportunities to steady the campaign and find solid footing. In this course, you’ll learn how to identify a crisis and successfully execute a crisis response plan.
Key Resources
- NDTC Campaign Crisis Response Resource
- Campaign Crisis Response Plan Example
Related Trainings
- Communications: What’s My Job? — This course is a basic introduction to the world of campaign communications, orienting anyone into the field as a whole before exploring some of the specific roles of communications staffers
- Political Campaign Messaging Basics — In this course, you’ll learn how to use your vote goal to target specific voters and root your message in your candidate’s story
- Campaign Communications and the Media — This course defines the relationship between a campaign and the media, and outlines your role as a communications staffer who cultivates and maintains media relationships to keep your campaign in the spotlight
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