Digital Campaigning: Getting Started - National Democratic Training Committee

Digital Campaigning: Getting Started

By Jess Morales Rocketto
20 min

What You’ll Learn

  • Understand the role digital plays in a campaign
  • Identify the platforms used to deliver digital content to your campaign universe
  • Identify the key components of effective digital content

Why This Is Important

Most campaigns need a website, a Facebook page, and an email list to communicate with supporters – and recruit more! This course will introduce you to the basics of online campaigning and help you choose which platforms you’ll use to execute your campaign plan online.

Related Trainings

  • Writing Your Communications Plan — You want to project a consistent, unified message so whether your supporters hear you at an event, read about you in the newspaper, or check your Facebook page, they’re seeing the same messaging. To do that, you need a communications plan
  • Raising Money — You won’t raise your whole campaign budget by emailing and tweeting at people, but digital platforms can help you bring in some funds for your campaign. This course will help you make the most of these revenue streams

Jess Morales Rocketto


Jess Morales Rocketto was the Digital Organizing Director for the Hillary for America campaign in 2016. After the presidential campaign, Jess founded her consulting group COVEN. She has experience helping Democrats and progressive causes use digital to achieve their goals—from the AFL-CIO to the Obama 2012 presidential campaign to the National Domestic Workers Alliance to Rebuild the Dream.