What You’ll Learn
- What motivates people to donate via email and social media
- How to write email subject lines that get people to open your email
- What types of questions you can answer through A/B testing
- How to write a fundraising email that gets people to contribute
Why This is Important
You can substantially increase the number of donors to your campaign and raise vital small-dollar contributions over email. Invest in writing strong fundraising emails and it will literally pay off!
Key Resources
- Prepping to Create Your Fundraising Email Worksheet
- Fundraising Email Checklist
Related Trainings
- Making the Ask — Learn how to make the hard ask that is the foundation of every good solicitation — digital or otherwise
- Writing Your Campaign’s Fundraising Plan — Your fundraising plan should include your projections and roadmap for each of your campaign’s revenue streams, including digital fundraising
- Why You Need to Leverage Digital — The Digital Team can help boost every goal your campaign has. Learn how to work with the Digital team so you have what’s needed to win your campaign
Share with friends