What You’ll Learn
- Identify prospective donors for your campaign or organization
- Categorize campaign donors and escalate them up a ladder of engagement
- Recognize the importance of external events and support campaign networking
Why This is Important
Understanding how to find new donors and supporting your candidate as they engage potential donors, have one-on-one meetings with donors, and maintain those relationships is crucial for your campaign’s fundraising success. Your candidate will be better positioned to make the hard asks that generate the revenue your campaign needs. After taking this course you’ll be ready to do just that!
Key Resources
- Event Briefing Memo Template
- Event Briefing Memo Example
- Event Briefing Memo Debriefing Guide
- Fundraising Plan Template
Related Trainings
- Where to Start Fundraising: The Candidate’s Network — The first place to find donors is among the people your candidate already knows. Take this course to systematize this process and solicit donations from your most likely contributors first
- Preparing for Call Time — To determine if someone is truly a potential donor (as opposed to a potential volunteer or supporter) and help your candidate reach out to them, you’ll have to research them. Learn the best practices specific to political donor research in this course
- Managing Your Fundraising Data — This course will help you keep the contact information and notes from conversations with donors organized and up to date
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