Introduction to Using Digital Advertising on Your Campaign - National Democratic Training Committee Digital Advertising on For Your Political Campaign

Introduction to Using Digital Advertising on Your Campaign

By Peter Anich
30 min

What You’ll Learn

  • Define digital advertising.
  • Explain how digital advertising helps campaign’s win.
  • Introduce the platforms your campaign should use to run digital advertising.

Why This is Important

More political campaigns than ever use online platforms to garner support. This course demystifies the lingo of digital advertising and teaches how to select the right platforms to win.

Key Resources

Cheat Sheet: Digital Communications and Campaigning Terms

Digital Advertising Launch Worksheet

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Peter Anich


Peter Anich is a digital advertising specialist who brings over seven years of strategic consulting and training experience to the NDTC community. He discovered his love for training while working on digital advertising strategy and hands-on buying at Bully Pulpit Interactive. Most recently, Peter was the lead digital ads trainer for Priorities USA, where he developed and maintained the curriculum for their rigorous (and beloved!) digital ads bootcamp, bringing practical advertising skills to local organizers at in-person trainings in over a dozen states and several nationwide online intensives. Peter’s work draws on experience with non-profit, corporate, and political campaigns at national, state, and local levels, his proficiency in Wisconsin-related trivia, as well as his commitment to building the bench of digital knowledge in the larger progressive movement. He loves putting on his trainer hat and always brings a fun and patient environment to every training space!