What You’ll Learn
- Define digital advertising.
- Explain how digital advertising helps campaign’s win.
- Introduce the platforms your campaign should use to run digital advertising.
Why This is Important
More political campaigns than ever use online platforms to garner support. This course demystifies the lingo of digital advertising and teaches how to select the right platforms to win.
Cheat Sheet: Digital Communications and Campaigning Terms
Digital Advertising Launch Worksheet
- Using Social Media Platforms — Learn about the digital space in which an ad will run.
- Creating Campaign Content — Create interesting and effective visual and written content for your campaign.
- Creating Calls to Action — Learn techniques to inspire people to give the help needed to win your campaign.