Intro to Fundraising
75 minutes
Description
What is political fundraising? Why do you do it, and how is it done? Together, we'll tackle the answers to these questions. This course explores the role of fundraising in your campaign, describes the five common revenue streams used to raise money, outlines how to prioritize donors, and demonstrates how to turn donors into repeat donors.
Course Objectives
Recognize the importance of fundraising on a political campaign
Identify potential donors and understand their motivation to give
Recognize the five sources of revenue available to a campaign
Escalate donors up the ladder of engagement to increase their support of a campaign
Fundraising
Raise money using proven tactics while following campaign finance laws.
