Intro to Fundraising - National Democratic Training Committee

Intro to Fundraising

By Kelly Dietrich
45 min

What You’ll Learn

  • How to identify each of the six revenue sources
  • Methods you can use to escalate a donor’s support to your campaign
  • How to classify donors by the revenue source you’ll use to solicit their donation

Why This is Important

Your team will want to rely on multiple revenue sources to raise your campaign’s budget. This course will help you make the daily decisions about which avenues to choose to solicit potential donors.

Key Resources

  • Sample Fundraising Plan
  • Soliciting Donors Activity

Related Trainings

  • Fundraising: What’s My Job? — If you aren’t quite sure what your role in all of these fundraising elements is, or whether this is the right place for you, learn about the role of a fundraiser first
  • Where to Start Fundraising: The Candidate’s Network — Your highest-value revenue stream — call time — starts with your candidate’s network. Get started by collecting and organizing all their data to allow your candidate to ask them for donations effectively and efficiently

Kelly Dietrich


As founder and CEO of the National Democratic Training Committee (NDTC), Kelly Dietrich brings more than 20 years of experience on dozens of Democratic campaigns across the country.

Kelly started NDTC in 2016, where at the time it was a collection of videos covering an array of campaign topics, available to campaigns and their volunteers for free. Five years later, those videos grew into a fully fledged training program with hundreds of courses, videos, and articles about running effective campaigns. Kelly’s expertise in various areas — fundraising, staff training, sci-fi (maybe not as much) — have shaped NDTC into an industry leader in Democratic politics.

Originally from Missouri, Kelly lives in Chicago, IL with his wife, daughter, and dog, Tulip, who is allegedly part cat. Beyond work, Kelly is a diehard Kansas Jayhawk and an avid poker player. Kelly also serves on the board of directors at his local park, Sheil Park. This is where he “plays” basketball, which according to his wife can only be loosely considered a hobby. Even with all these interests, Kelly remains committed to making sure high quality tools and training are available to any Democrat who steps up to run for office, work on a campaign, or make their community better.