Making The Ask - National Democratic Training Committee

Making The Ask

By Kelly Dietrich
45 min

What You’ll Learn

  • Understand the components of a strong credibility and viability pitch
  • Recognize the importance of donor research in deciding how much to ask for
  • Deliver an effective hard ask for a contribution

Why This is Important

Throughout the campaign, you will directly ask many people to support your campaign by contributing money or their time. You’ll also coach your candidate as they ask people to donate to the campaign. So you’ll want to know how to make all those asks as effective as possible!

Key Resources

  • Aisha Iqbal’s (Annotated) Credibility and Viability Pitch
  • Guide to Making a Hard (Fundraising) Ask
  • Asking Practice Scenarios

Related Trainings

Kelly Dietrich


As founder and CEO of the National Democratic Training Committee (NDTC), Kelly Dietrich brings more than 20 years of experience on dozens of Democratic campaigns across the country.

Kelly started NDTC in 2016, where at the time it was a collection of videos covering an array of campaign topics, available to campaigns and their volunteers for free. Five years later, those videos grew into a fully fledged training program with hundreds of courses, videos, and articles about running effective campaigns. Kelly’s expertise in various areas — fundraising, staff training, sci-fi (maybe not as much) — have shaped NDTC into an industry leader in Democratic politics.

Originally from Missouri, Kelly lives in Chicago, IL with his wife, daughter, and dog, Tulip, who is allegedly part cat. Beyond work, Kelly is a diehard Kansas Jayhawk and an avid poker player. Kelly also serves on the board of directors at his local park, Sheil Park. This is where he “plays” basketball, which according to his wife can only be loosely considered a hobby. Even with all these interests, Kelly remains committed to making sure high quality tools and training are available to any Democrat who steps up to run for office, work on a campaign, or make their community better.