Making The Ask | National Democratic Training Committee

Making The Ask

By Kelly Dietrich
45 min

What You’ll Learn

  • How to write a pitch that outlines why a candidate should and can win
  • How to use data to decide how much to ask a prospective donor for
  • How to make a hard ask for a contribution

Why This is Important

Throughout the campaign, you will directly ask many people to support your campaign by contributing money or their time. You’ll also coach your candidate as they ask people to donate to the campaign. So you’ll want to know how to make all those asks as effective as possible!

Key Resources

  • Aisha Iqbal’s (Annotated) Credibility and Viability Pitch
  • Guide to Making a Hard (Fundraising) Ask
  • Asking Practice Scenarios

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Kelly Dietrich


Kelly is the Founder and CEO of the National Democratic Training Committee.

He has worked on dozens of campaigns at every level across the country. Kelly's specialty is in new campaign creation, candidate and staff training, and fundraising.

In addition to working for 18+ years in Democratic politics, he teaches a class on political campaigns at DePaul University in Chicago, where he lives with his family and dog, a large hungry blue Weimaraner named Jack Bauer. Kelly started his career in 1998 with Rep. Dennis Moore in KS-03. He's an avid basketball and poker player, though never at the same time. His wife would point out that at no time in this biography was he described as "good" at either hobby. That was a conscious decision.