Targeting Voters | National Democratic Training Committee

Targeting Voters

By Kelly Dietrich
45 min

Course Outline

  • 4 Videos
  • 2 Quizzes
  • 3 Activities
What You Need
  • Your completed Key Field Numbers Workbook

What You’ll Learn

  • How to identify specific groups of voters who will comprise your persuasion universe
  • How to determine the strategies you will use to reach your targeted voters
  • How to prioritize the various groups of voters you’re targeting

If your campaign will not be using VoteBuilder, this is the targeting course for you. But if you will be using the VoteBuilder software, take “VoteBuilder 101” instead.

Why This is Important

Most campaigns don’t have the time, money, or people to talk to every single eligible voter — nor is this a good use of those resources in most cases. This course helps you determine which voters your campaign should communicate with and determine the best strategies to reach them so you can be efficient and effective with your resources.

Key Resources

  • Your Persuasion Targets Worksheet
  • Sample Field Plan
  • Precinct Ranking Example & Template

Related Trainings

  • Calculating your Vote Goal — If you don’t have your persuasion universe size calculated yet, take this course and complete its Key Field Numbers Workbook so you can complete the activities in “Targeting Voters”
  • Field Tactics — Once “Targeting Voters” helps you identify who you need to contact, it’s time to start talking to them. This course will help you set up your voter contact efforts, including training and supporting your volunteers

Kelly Dietrich


As founder and CEO of the National Democratic Training Committee (NDTC), Kelly Dietrich brings more than 20 years of experience on dozens of Democratic campaigns across the country.

Kelly started NDTC in 2016, where at the time it was a collection of videos covering an array of campaign topics, available to campaigns and their volunteers for free. Five years later, those videos grew into a fully fledged training program with hundreds of courses, videos, and articles about running effective campaigns. Kelly’s expertise in various areas — fundraising, staff training, sci-fi (maybe not as much) — have shaped NDTC into an industry leader in Democratic politics.

Originally from Missouri, Kelly lives in Chicago, IL with his wife, daughter, and dog, Tulip, who is allegedly part cat. Beyond work, Kelly is a diehard Kansas Jayhawk and an avid poker player. Kelly also serves on the board of directors at his local park, Sheil Park. This is where he “plays” basketball, which according to his wife can only be loosely considered a hobby. Even with all these interests, Kelly remains committed to making sure high quality tools and training are available to any Democrat who steps up to run for office, work on a campaign, or make their community better.