Using Social Media Platforms - National Democratic Training Committee

Using Social Media Platforms

By Emily Gittleman
60 min

Course Outline

  • 2 Videos
  • 2 Activities (1 hour)
What You Need
  • Just yourself!
  • The Good, the Bad, and the…Possibilities!
  • This section does not have any lessons.
  • Grow Your Organic Strategy
  • This section does not have any lessons.
  • Your Paid Digital Strategy
  • This section does not have any lessons.
  • A Constantly Shifting Landscape
  • This section does not have any lessons.
  •  Next Steps
  • This section does not have any lessons.

What You’ll Learn

  • Identify the strengths and uses of different social media platforms
  • Recognize the different platforms a campaign can use for free and paid social media strategies
  • Understand how to create effective media for specific platforms

Why This is Important

Different social media platforms excel in different areas. Knowing this, you can be strategic when selecting platforms and deciding what to post on them.

Key Resources

  • Facebook Starter Guide
  • Twitter Starter Guide
  • Instagram Starter Guide

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Emily Gittleman


Emily Gittleman currently serves as Digital Director for Michael Bennet on his re-election campaign to help hold onto our Senate majority. Previously, Emily joined 50+1 in February of 2016 as a fundraiser, helping local and state level candidates like City College Trustee Alex Randolph and State Assembly member David Chiu fundraise for their successful re-election campaigns.

Following the 2016 election, Emily transitioned from fundraising into the world of digital and spent the ensuing months building out 50+1's brand new digital shop. Emily led all digital strategy for 50+1 candidates, campaigns, and special projects, including (but not limited to) content creation, email campaigns, digital advertising, social media strategy, and analytics.

Emily graduated from Trinity College in Hartford, CT with a degree in International Studies and a minor in Photography. In her spare time, she enjoys biking around the city, hiking with her friends, taking cool pictures, re-watching episodes of The West Wing, and convincing her friends and Lyft drivers to take a more active interest in politics.