What You’ll Learn
- Identify the strengths and uses of different social media platforms
- Recognize the different platforms a campaign can use for free and paid social media strategies
- Understand how to create effective media for specific platforms
Why This is Important
Different social media platforms excel in different areas. Knowing this, you can be strategic when selecting platforms and deciding what to post on them.
Key Resources
- Facebook Starter Guide
- Twitter Starter Guide
- Instagram Starter Guide
Related Trainings
- Creating Campaign Content — Teaches you to create compelling and effective visual and written content for your campaign
- Creating Calls to Action — Gives you techniques to inspire people to give the help you need to win your campaign
Emily Gittleman
Trainer
Emily Gittleman currently serves as Digital Director for Michael Bennet on his re-election campaign to help hold onto our Senate majority. Previously, Emily joined 50+1 in February of 2016 as a fundraiser, helping local and state level candidates like City College Trustee Alex Randolph and State Assembly member David Chiu fundraise for their successful re-election campaigns.
Following the 2016 election, Emily transitioned from fundraising into the world of digital and spent the ensuing months building out 50+1's brand new digital shop. Emily led all digital strategy for 50+1 candidates, campaigns, and special projects, including (but not limited to) content creation, email campaigns, digital advertising, social media strategy, and analytics.
Emily graduated from Trinity College in Hartford, CT with a degree in International Studies and a minor in Photography. In her spare time, she enjoys biking around the city, hiking with her friends, taking cool pictures, re-watching episodes of The West Wing, and convincing her friends and Lyft drivers to take a more active interest in politics.