Writing Your Campaign's Fundraising Plan

90 minutes

Writing Your Campaign's Fundraising Plan

Description

Campaigns cost money, and raising money requires time and planning. Your fundraising plan will be your guide to raising money in an effective and efficient manner — and will hopefully be the foundation of your campaign’s victory. In this course, you will identify the basic components of a fundraising plan, develop a plan for conducting key fundraising research, and create a system for tracking and adapting your fundraising program's performance.

Course Objectives

  • Define a fundraising plan and describe its importance to a campaign

  • Develop campaign fundraising goals by conducting thorough research

  • Identify the components of an effective fundraising plan

  • Create a system to routinely track outcomes and adapt your fundraising plan