Creating Digital Calls to Action

Calls to action are the driving force behind convincing people to vote for your candidate, encouraging supporters to volunteer and donate, and mobilizing voters to go to the polls on Election Day. Calls to action will be integral to every piece of content you create on the campaign trail. In this course, we’ll teach you how to create them and evaluate their success.

Course Objectives

• Develop strategies to convince people to take action on behalf of your campaign

• Identify strong language choices when writing calls to action

• Create calls to action that drive your supporters to vote, donate, and volunteer