The Secrets of Effective Fundraising Asks

As a fundraising staffer on a campaign, you will inevitably make several direct asks of supporters, donors, and volunteers, appealing for either their time or money. Even more importantly, you'll need to be prepared to coach your candidate as they make these asks. Either way, your success as a member of the Fundraising team will rely largely on your ability to ask for what you need. In this course, we will break down the key components of an effective fundraising ask and equip you with the necessary tools to not only make these asks yourself, but also support your candidate as they make them.

Course Objectives

• Develop a positive attitude toward asking for money

• Articulate the credibility and viability of your candidate or campaign

• Identify the flow of an effective fundraising ask

• Determine how much money to ask for based on donor research