Developing a Strong Candidate Voice

30 minutes

Developing a Strong Candidate Voice

Description

“Voice” is the specific and intentional choice of tone, words, and phrases a candidate uses while running for office. Take this course to learn how to create online content that sounds authentically like your candidate.
Course Objectives
  • Identify key aspects of effective digital content
  • Use digital media to reach your voter universes
  • Define the voice of your candidate
  • Apply your candidate’s voice when writing for various audiences