What You’ll Learn
- How to get campaign ads in front of the ideal audience
- How to create effective ad content for your political campaign
- How to choose the right type of ad for a platform
Why This is Important
To run an effective digital campaign, you need to get compelling ads in front of the right audience. By selectively targeting an audience with ads designed to speak to them, a campaign can achieve its goals.
Digital Advertising Launch Worksheet
- Introduction to Using Digital Advertising on Your Campaign — If you haven’t worked with digital advertising before, take this course first.
- Using Social Media Platforms — This course is a nice follow-up and provides methods to evaluate and target audiences on different platforms.
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