What You’ll Learn
- How to get campaign ads in front of the ideal audience
- How to create effective ad content for your political campaign
- How to choose the right type of ad for a platform
Why This is Important
To run an effective digital campaign, you need to get compelling ads in front of the right audience. By selectively targeting an audience with ads designed to speak to them, a campaign can achieve its goals.
Key Resources
Digital Advertising Launch Worksheet
Related Trainings
- Introduction to Using Digital Advertising on Your Campaign — If you haven’t worked with digital advertising before, take this course first.
- Using Social Media Platforms — This course is a nice follow-up and provides methods to evaluate and target audiences on different platforms.
Peter Anich
Trainer
Peter Anich is a digital advertising specialist who brings over seven years of strategic consulting and training experience to the NDTC community. He discovered his love for training while working on digital advertising strategy and hands-on buying at Bully Pulpit Interactive. Most recently, Peter was the lead digital ads trainer for Priorities USA, where he developed and maintained the curriculum for their rigorous (and beloved!) digital ads bootcamp, bringing practical advertising skills to local organizers at in-person trainings in over a dozen states and several nationwide online intensives. Peter’s work draws on experience with non-profit, corporate, and political campaigns at national, state, and local levels, his proficiency in Wisconsin-related trivia, as well as his commitment to building the bench of digital knowledge in the larger progressive movement. He loves putting on his trainer hat and always brings a fun and patient environment to every training space!