What You’ll Learn
- How to buy digital ads
- How to estimate the costs of a digital ad program
- How to evaluate and improve digital ads
Why This is Important
Running a digital advertising campaign isn’t just about creating great content and putting it on Facebook, Google, or another platform. Before a campaign starts posting, it needs to estimate the costs and returns (fundraising dollars, supporters, IDs, etc.) of its ad strategy.
Key Resources
- Cheat Sheet: Digital Communications and Campaigning Terms
- Digital Advertising Launch Worksheet
Related Trainings
- Introduction to Using Digital Advertising on Your Campaign — More political campaigns than ever use online platforms to garner support. This introductory course demystifies the lingo of digital advertising and teaches you techniques to select the right platforms to win a campaign
- Building Digital Ads That Win Campaigns — To run an effective digital campaign, compelling ads must get in front of the right audience. We recommend taking our introductory course first
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