Digital Campaigning: Email 101

By Jess Morales Rocketto
30 min

What You’ll Learn

  • How to build an email list for your campaign
  • How to draft and send compelling emails

Why This Is Important

Using email to reach your supporters will give you a chance to speak directly to them, in their inbox, at the most convenient time for them.


  • Email Checklist

Related Trainings

  • NGP 101 — Learn how to take full advantage of the NGP 8 email and fundraising platform’s abilities
  • Digital Campaigning: Get Started — Discover the platforms and tactics you can use to bring your campaign into the 21st century and execute your plan online
  • Digital Campaigning: Social Media — Set up your campaign’s social media and engage with your supporters in their 21st-century town square

Jess Morales Rocketto


Jess Morales Rocketto was the Digital Organizing Director for the Hillary for America campaign in 2016. After the presidential campaign, Jess founded her consulting group COVEN. She has experience helping Democrats and progressive causes use digital to achieve their goals—from the AFL-CIO to the Obama 2012 presidential campaign to the National Domestic Workers Alliance to Rebuild the Dream.