Digital Campaigning: Email 101 - National Democratic Training Committee

Digital Campaigning: Email 101

By Jess Morales Rocketto
30 min

Course Outline

  • 1 Video
  • 1 Activity
What You Need
  • Just Yourself!
  • Create Your Campaign Email Program
  • This section does not have any lessons.
  • Next Steps
  • This section does not have any lessons.

What You’ll Learn

  • Build an email list for your campaign
  • Draft and send compelling emails

Why This Is Important

Using email to reach your supporters will give you a chance to speak directly to them, in their inbox, at the most convenient time for them.


  • Political Campaign Email Checklist

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Jess Morales Rocketto


Jess Morales Rocketto was the Digital Organizing Director for the Hillary for America campaign in 2016. After the presidential campaign, Jess founded her consulting group COVEN. She has experience helping Democrats and progressive causes use digital to achieve their goals—from the AFL-CIO to the Obama 2012 presidential campaign to the National Domestic Workers Alliance to Rebuild the Dream.