What You’ll Learn
- Build an email list for your campaign
- Draft and send compelling emails
Why This Is Important
Using email to reach your supporters will give you a chance to speak directly to them, in their inbox, at the most convenient time for them.
Resources
- Political Campaign Email Checklist
Related Trainings
- NGP 8 Digital: Email Engagement — Learn how to create targeted mailing lists and craft professional, effective emails using NGP 8
- Digital Campaigning: Get Started — Discover the platforms and tactics you can use to bring your campaign into the 21st century and execute your plan online
- Digital Campaigning: Social Media — Set up your campaign’s social media and engage with your supporters in their 21st-century town square
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Jess Morales Rocketto
Trainer
Jess Morales Rocketto was the Digital Organizing Director for the Hillary for America campaign in 2016. After the presidential campaign, Jess founded her consulting group COVEN. She has experience helping Democrats and progressive causes use digital to achieve their goals—from the AFL-CIO to the Obama 2012 presidential campaign to the National Domestic Workers Alliance to Rebuild the Dream.