Planning Your Digital Content Calendar - National Democratic Training Committee

Planning Your Digital Content Calendar

By Emily Gittleman
20 min

What You’ll Learn

  • Features and uses of a digital content calendar for your political campaign
  • Best practices for planning digital content
  • How to create a digital content plan for a campaign event

Why This is Important

In order to ensure your digital content is reaching your persuasion universe at the right time, you need to think carefully about how and when you’ll reach your supporters.

Key Resources

  • Content Building Template
  • Digital Content Calendar Template
  • Sample Digital Content Calendar
  • Digital Content Calendar Rubric

Related Trainings

  • Creating Campaign Content — Creating effective content will allow you to grab and hold the attention of people who may vote for, or donate to, your candidate. In this course, you’ll learn how to create compelling and effective visual and written content for your campaign
  • Creating Calls to Action — Calls to action will be the driving force behind convincing people to vote for your candidate, supporters to volunteer and donate, and voters to go to the polls on Election Day. Take this course to learn how to craft effective asks that are integral to each piece of content you create
  • Understanding Political Campaign Email Strategy — You need to write a lot of emails on a political campaign, but it’s easy to get bogged down and forget the wider goal of those emails. Creating a comprehensive, data-driven political email strategy will give you that higher view while you write your awesome content. Take this course to learn techniques to send emails to the recipients most receptive to them

Emily Gittleman


Emily Gittleman currently serves as Digital Director for Michael Bennet on his re-election campaign to help hold onto our Senate majority. Previously, Emily joined 50+1 in February of 2016 as a fundraiser, helping local and state level candidates like City College Trustee Alex Randolph and State Assembly member David Chiu fundraise for their successful re-election campaigns.

Following the 2016 election, Emily transitioned from fundraising into the world of digital and spent the ensuing months building out 50+1's brand new digital shop. Emily led all digital strategy for 50+1 candidates, campaigns, and special projects, including (but not limited to) content creation, email campaigns, digital advertising, social media strategy, and analytics.

Emily graduated from Trinity College in Hartford, CT with a degree in International Studies and a minor in Photography. In her spare time, she enjoys biking around the city, hiking with her friends, taking cool pictures, re-watching episodes of The West Wing, and convincing her friends and Lyft drivers to take a more active interest in politics.