What You’ll Learn
- Features and uses of a digital content calendar for your political campaign
- Best practices for planning digital content
- How to create a digital content plan for a campaign event
Why This is Important
In order to ensure your digital content is reaching your persuasion universe at the right time, you need to think carefully about how and when you’ll reach your supporters.
- A Content Building Template to plan your content
- A Digital Content Calendar Rubric to evaluate planned posts, advertising, and emails
- Creating Campaign Content — Teaches you to create compelling and effective visual and written content for your campaign.
- Creating Calls to Action — You’ll learn to craft effective asks that are integral to each piece of content you create.
- Using Social Media Platforms — Provides the methods you need to evaluate and target your audiences on the platforms they use.
- Understanding Political Campaign Email Strategy — Teaches you techniques to send emails to the recipients most receptive to them.