What You’ll Learn
- Use storytelling to create a stump speech
- Draft a standard three-minute version of a stump speech
Why This is Important
Your stump speech is one of the first and most important opportunities your campaign has to introduce voters to your candidate. Listeners should walk away from your candidate’s stump speech with a clear understanding of who your candidate is and the positive impact their positions will have on the community they hope to represent. While this course is geared toward candidates, it’s also imperative that communications staffers understand this process to help guide their candidate’s story.
Key Resources
- Finding Your Why Worksheet
- Finding Your Stories Worksheet
- Stump Speech Example
Related Trainings
- How to Craft a Core Political Campaign Message — Develop a clear and concise core message for your campaign
- Using Personal Stories to Connect — How to identify the building blocks of a personal story that is responsive to your audience
- How to Write Political Campaign Messaging for Your Candidate — Incorporate your candidate’s voice and story into campaign messaging
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