Making the Ask | National Democratic Training Committee

Making the Ask

By Kelly Dietrich
60 min

What You’ll Learn

  • How to make an effective fundraising ask
  • How to develop talking points about the credibility and viability of your campaign to use in your conversations with donors and other potential supporters

Why This is Important

You can’t run a successful campaign without help. But asking people for help — especially the amount of help you need to run a successful campaign — does not come naturally to most people, or even most candidates. By the end of this course, you’ll have the tools you need to overcome that discomfort and ask for what your campaign needs — money and volunteers’ time.

Key Resources

  • Check-In: Your Attitude — a list of questions to help you get in the right mindset to be a successful fundraiser
  • Credibility and Viability: Example Fundraising Talking Points
  • Making the Ask – Prep Sheet — to help you get ready to ask someone for what your campaign needs

Related Trainings

  • Raising Money — You’ll make a lot of asks during fundraising call time, which is the most effective way to bring in donations to your campaign
  • Building Your Volunteer Team — You’ll also have to ask people to volunteer for your campaign. Learn how to identify and develop the leadership skills of your volunteers

Kelly Dietrich


Kelly is the Founder and CEO of the National Democratic Training Committee.

He has worked on dozens of campaigns at every level across the country. Kelly's specialty is in new campaign creation, candidate and staff training, and fundraising.

In addition to working for 18+ years in Democratic politics, he teaches a class on political campaigns at DePaul University in Chicago, where he lives with his family and dog, a large hungry blue Weimaraner named Jack Bauer. Kelly started his career in 1998 with Rep. Dennis Moore in KS-03. He's an avid basketball and poker player, though never at the same time. His wife would point out that at no time in this biography was he described as "good" at either hobby. That was a conscious decision.