Making the Ask - National Democratic Training Committee

Making the Ask

By Kelly Dietrich
60 min

What You’ll Learn

  • How to make an effective fundraising ask
  • How to develop talking points about the credibility and viability of your campaign to use in your conversations with donors and other potential supporters

Why This is Important

You can’t run a successful campaign without help. But asking people for help — especially the amount of help you need to run a successful campaign — does not come naturally to most people, or even most candidates. By the end of this course, you’ll have the tools you need to overcome that discomfort and ask for what your campaign needs — money and volunteers’ time.

Key Resources

  • Check-In: Your Attitude — a list of questions to help you get in the right mindset to be a successful fundraiser
  • Credibility and Viability: Example Fundraising Talking Points
  • Making the Ask – Prep Sheet — to help you get ready to ask someone for what your campaign needs

Related Trainings

  • Raising Money — You’ll make a lot of asks during fundraising call time, which is the most effective way to bring in donations to your campaign
  • Building Your Volunteer Team — You’ll also have to ask people to volunteer for your campaign. Learn how to identify and develop the leadership skills of your volunteers

Kelly Dietrich


As founder and CEO of the National Democratic Training Committee (NDTC), Kelly Dietrich brings more than 20 years of experience on dozens of Democratic campaigns across the country.

Kelly started NDTC in 2016, where at the time it was a collection of videos covering an array of campaign topics, available to campaigns and their volunteers for free. Five years later, those videos grew into a fully fledged training program with hundreds of courses, videos, and articles about running effective campaigns. Kelly’s expertise in various areas — fundraising, staff training, sci-fi (maybe not as much) — have shaped NDTC into an industry leader in Democratic politics.

Originally from Missouri, Kelly lives in Chicago, IL with his wife, daughter, and dog, Tulip, who is allegedly part cat. Beyond work, Kelly is a diehard Kansas Jayhawk and an avid poker player. Kelly also serves on the board of directors at his local park, Sheil Park. This is where he “plays” basketball, which according to his wife can only be loosely considered a hobby. Even with all these interests, Kelly remains committed to making sure high quality tools and training are available to any Democrat who steps up to run for office, work on a campaign, or make their community better.