Making the Ask

Making the Ask

About the Course

Asking our family, friends and neighbors for help is not something that comes easily to most of us. The formula taught in this course gives you the tools to make successful asks which cultivate the things your campaign needs to succeed: money, volunteer time, and votes.

When to Take This Course

This is a skill-building course, so there’s never a bad time to take it. If you’re just starting out, take this course before you make your first fundraising call. If you’re further along in your campaign, this course can help you make your asks more effective.

Take Aways

By the end of this course, you will be able to:

  • Prepare to make an effective ask
  • Develop talking points about the credibility and viability of your campaign to use in your conversations with donors and other potential supporters
  • Practice the components of an effective ask

By the end of this course, you will have these resources for your campaign:

  • Check-In Questions: Your Attitude
  • Example Fundraising Talking Points: “Credibility and Viability”
  • The “Making the Ask” Prep Sheet

Sign up and enroll in this course to begin!

Course Instructor

Kelly Dietrich Kelly Dietrich Instructor

Kelly is the Founder and CEO of the National Democratic Training Committee. He has worked on dozens of campaigns at every level across the country. Kelly's specialty is in new campaign creation, candidate and staff training, and fundraising. In addition to working for 18+ years in Democratic politics, he teaches a class on political campaigns at DePaul University in Chicago, where he lives with his family and dog, a large hungry blue Weimaraner named Jack Bauer. Kelly started his career in 1998 with Rep. Dennis Moore in KS-03. He's an avid basketball and poker player, though never at the same time. His wife would point out that at no time in this biography was he described as "good" at either hobby. That was a conscious decision.