What You’ll Learn
- How to run an effective call time operation that brings in 60–70% of your campaign’s revenue
- How to use email and social media to solicit donations
- How to decide if you need — and then organize — a Finance Committee
Why This is Important
Money is the fuel for any campaign. In this course, you’ll learn new and time-tested methods for raising the money your campaign needs — from how to use social media to good, old-fashioned phone calls (they still work!).
Key Resources
- Making the Ask – Prep Sheet
- Sample Follow-Up Emails
- Supporting PACs and Organizations — a list of PACs and organizations that may support your campaign
Related Trainings
- Writing Your Fundraising Plan — If you haven’t yet, you’ll want to develop the structure and strategy behind these revenue streams, to help you keep track of goals and important deadlines
- Digital Campaigning: Social Media — Set up the social media platforms to engage with your existing and potential donors
- Digital Campaigning: Email 101 — Build your email list and begin your online fundraising efforts
- Making the Ask — Learn the steps and practice asking people for money before you dive in
Kelly Dietrich
Trainer
As founder and CEO of the National Democratic Training Committee (NDTC), Kelly Dietrich brings more than 20 years of experience on dozens of Democratic campaigns across the country.
Kelly started NDTC in 2016, where at the time it was a collection of videos covering an array of campaign topics, available to campaigns and their volunteers for free. Five years later, those videos grew into a fully fledged training program with hundreds of courses, videos, and articles about running effective campaigns. Kelly’s expertise in various areas — fundraising, staff training, sci-fi (maybe not as much) — have shaped NDTC into an industry leader in Democratic politics.
Originally from Missouri, Kelly lives in Chicago, IL with his wife, daughter, and dog, Tulip, who is allegedly part cat. Beyond work, Kelly is a diehard Kansas Jayhawk and an avid poker player. Kelly also serves on the board of directors at his local park, Sheil Park. This is where he “plays” basketball, which according to his wife can only be loosely considered a hobby. Even with all these interests, Kelly remains committed to making sure high quality tools and training are available to any Democrat who steps up to run for office, work on a campaign, or make their community better.