What You’ll Learn
- How to run an effective call time operation that brings in 60–70% of your campaign’s revenue
- How to use email and social media to solicit donations
- How to decide if you need — and then organize — a Finance Committee
Why This is Important
Money is the fuel for any campaign. In this course, you’ll learn new and time-tested methods for raising the money your campaign needs — from how to use social media to good, old-fashioned phone calls (they still work!).
Key Resources
- Making the Ask – Prep Sheet
- Sample Follow-Up Emails
- Supporting PACs and Organizations — a list of PACs and organizations that may support your campaign
Related Trainings
- Writing Your Fundraising Plan — If you haven’t yet, you’ll want to develop the structure and strategy behind these revenue streams, to help you keep track of goals and important deadlines
- Digital Campaigning: Social Media — Set up the social media platforms to engage with your existing and potential donors
- Digital Campaigning: Email 101 — Build your email list and begin your online fundraising efforts
- Making the Ask — Learn the steps and practice asking people for money before you dive in