Digital Campaigning: Social Media

By Jess Morales Rocketto
45 min
Digital

What You’ll Learn

  • How to select the social media platforms you will use to reach your audience
  • How to set up social media pages for your campaign
  • How to create and target online ads

Why This Is Important

Seven out of 10 people in the United States use social media. Your campaign needs to be where the people are — in the middle of the 21st century’s town square! 

Resources

  • Social Media Resource Guide

Related Trainings

  • Digital Campaigning: Getting Started — Discover the platforms and tactics you can use to bring your campaign into the 21st century and execute your plan online!
  • Crafting Your Message — Your website and social media pages are great places to share your message with potential supporters and draw them into your campaign. But first you need to develop the story and message you want to share!

Jess Morales Rocketto

Trainer

Jess Morales Rocketto was the Digital Organizing Director for the Hillary for America campaign in 2016. After the presidential campaign, Jess founded her consulting group COVEN. She has experience helping Democrats and progressive causes use digital to achieve their goals—from the AFL-CIO to the Obama 2012 presidential campaign to the National Domestic Workers Alliance to Rebuild the Dream.