Strategic Planning and Goal Setting

By Atima Omara
90 min
Management & Leadership

What You’ll Learn

  • How to effectively “backwards plan” organizational goals
  • How to align quarterly goals with multi-year strategic plans
  • How to adapt strategic plans and goals to changing conditions

Why This is Important

Effective leaders clearly define the strategies and tactics that are most central to their organizations’ success. Through data-informed, collaborative, decision making, you and your team can develop a coherent vision for the local progressive ecosystem that stakeholders can buy into, cycle after cycle.

Resources

  • Two-Year Strategic Plan Template
  • Quarterly Priority Setting Template
  • SMARTIE Goals Guide

Related Trainings

Atima Omara

Trainer

Atima Omara is a nationally recognized, award-winning political strategist, leader, advocate, and speaker who has focused her 16-year career on engaging youth, women, people of color, and LGBTQ+ people at the intersection of politics and advocacy in the progressive movement. As President of Omara Strategy Group, LLC, Atima provides training, coaching, and strategic political services to political candidates and organizations that center women, people of color, and LGBTQ people in their advocacy and campaigns.

For over a decade, she’s worked as campaign manager, field director, finance staff, and other staff on more than nine federal, state, and local political campaigns in many red and battleground states across the country. She has also successfully led organizing efforts for voter registration, ballot initiatives, and GOTV operations in low-income communities of color and immigrant communities. She has a BA from the University of Virginia and an MPA from George Mason University.