What You’ll Learn
- Different types of events and how to set goals for each
- The key to hitting your fundraising goal for your event
- What to include in an event budget
Why This is Important
Events can be a good way to bring new people into your campaign and to provide a deadline in order to get pledges in the door. But they’re a lot of work and not always the most efficient way to raise money — after taking this course you’ll be able to decide whether an event is the best solution and how to throw a great one.
- Examples of Event Invitations
- Event Planning Timeline and Checklist
- Sample Event Sign-in Sheet
- Example Event Tick Tock
- Event Scenarios Worksheet
- Event Packing Checklist
- Preparing for Call Time — Learn how to prepare your host or candidate for call time, which is the key to getting invitees to show up
- Staffing Call Time — Learn how to staff your host and candidate while they are calling event invitees and reminding them to attend
- Thanking and Following Up with Donors — Write your thank-you letters to donors and follow up with attendees who haven’t contributed yet
Kelly is the Founder and CEO of the National Democratic Training Committee. He has worked on dozens of campaigns at every level across the country. Kelly's specialty is in new campaign creation, candidate and staff training, and fundraising. In addition to working for 18+ years in Democratic politics, he teaches a class on political campaigns at DePaul University in Chicago, where he lives with his family and dog, a large hungry blue Weimaraner named Jack Bauer. Kelly started his career in 1998 with Rep. Dennis Moore in KS-03. He's an avid basketball and poker player, though never at the same time. His wife would point out that at no time in this biography was he described as "good" at either hobby. That was a conscious decision.