What You’ll Learn
- Define what a fundraising event is and different types of fundraising events
- Describe how to decide whether to hold an event or not
- Identify different event levels and set goals for an event
- Determine event logistics and budget
- Explain best practices for follow-up
Why This is Important
Fundraising events can be a great way to get new people involved in your campaign and move current volunteers and donors up the ladder of engagement. However, they take careful consideration and planning to be successful. After taking this course, you’ll be able to decide when an event is a good option, how to throw a great event, and how to build on a successful event.
Key Resources
- Examples of Event Invitations
- Template Event Budget
- Event Planning Timeline and Checklist
- Sample Event Sign-in Form
- Example Event Tick Tock
- Event Scenarios Worksheet
- Event Packing Checklist
- Template Donation Thank-You Letter
Related Trainings
- Preparing for Call Time — Learn how to prepare your host or candidate for call time, which is the key to getting invitees to show up
- Staffing Call Time — Learn how to staff your host and candidate while they are calling event invitees and reminding them to attend
- Thanking and Following Up with Donors — Write thank-you letters to donors and follow up with attendees who haven’t contributed yet
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