What You’ll Learn
- Identify the different types of events and set goals for your event
- Support a host in raising money and recruiting attendees for their event
- How to create an event budget
- Write the events section of a Fundraising Plan
Why This is Important
Events can be a good way to bring new people into your campaign and to provide a deadline in order to get pledges in the door. But they’re a lot of work and not always the most efficient way to raise money. After taking this course you’ll be able to decide whether an event is the best solution and how to throw a great one.
Key Resources
- Examples of Event Invitations
- Event Planning Timeline and Checklist
- Sample Event Sign-in Sheet
- Example Event Tick Tock
- Event Scenarios Worksheet
- Event Packing Checklist
Related Trainings
- Preparing for Call Time — Learn how to prepare your host or candidate for call time, which is the key to getting invitees to show up
- Staffing Call Time — Learn how to staff your host and candidate while they are calling event invitees and reminding them to attend
- Thanking and Following Up with Donors — Write your thank-you letters to donors and follow up with attendees who haven’t contributed yet
Kelly Dietrich
Trainer
As founder and CEO of the National Democratic Training Committee (NDTC), Kelly Dietrich brings more than 20 years of experience on dozens of Democratic campaigns across the country.
Kelly started NDTC in 2016, where at the time it was a collection of videos covering an array of campaign topics, available to campaigns and their volunteers for free. Five years later, those videos grew into a fully fledged training program with hundreds of courses, videos, and articles about running effective campaigns. Kelly’s expertise in various areas — fundraising, staff training, sci-fi (maybe not as much) — have shaped NDTC into an industry leader in Democratic politics.
Originally from Missouri, Kelly lives in Chicago, IL with his wife, daughter, and dog, Tulip, who is allegedly part cat. Beyond work, Kelly is a diehard Kansas Jayhawk and an avid poker player. Kelly also serves on the board of directors at his local park, Sheil Park. This is where he “plays” basketball, which according to his wife can only be loosely considered a hobby. Even with all these interests, Kelly remains committed to making sure high quality tools and training are available to any Democrat who steps up to run for office, work on a campaign, or make their community better.