Digital Marketing Manager (Email/Text Marketing) - National Democratic Training Committee

Digital Marketing Manager (Email/Text Marketing)

The National Democratic Training Committee (NDTC) is looking for a digital marketing manager to develop and execute our email and text marketing campaigns to engage our audience, connect and convert our learners to NDTC events and opportunities, and support our overall marketing efforts. This role will plan, create and execute end-to-end email marketing and text campaigns, including content creation, segmentation, scheduling, and deployment. You’ll use data and conversion optimization techniques to help us reach more candidates, campaign staffers, and local Democratic leaders — helping them find the NDTC trainings and events that support their goals.  

To succeed in this role, you will create compelling and engaging email and text content, build and improve the technical aspects of our email and text campaigns, and lead nurturing and email conversion funnels. You’ll use products like Mailchimp and peer-to-peer texting platforms to learner acquisition goals and drive event recruitment goals!

This full-time position will join the Marketing team and will report to the Associate Director of Marketing.

Primary Responsibilities

  • Lead NDTC’s digital marketing strategy, which includes managing NDTC’s email and text marketing strategy and overall email and text marketing calendar.
  • Create compelling and engaging content, including copy and calls-to-action, to connect our learners with the resources they need to succeed.
  • Manage the strategic deployment, scheduling, and execution of our email and text marketing campaigns.
  • Build and manage digital journeys and funnels in Mailchimp and create emails for optimal performance.
  • Develop comprehensive conversion optimization plans that incorporate tools like A/B testing in order to improve conversion and digital campaign performance.
  • Work with the data team to analyze data on learners in order to improve overall digital campaign performance.
  • Collaborate with cross-functional teams to ensure alignment of email campaigns with overall marketing strategies.
  • Research market conditions and email and text marketing trends in the industry in order to provide recommendations to the associate director of marketing that will increase conversion and drive organizational goals.
  • Use analytic tools to track, monitor, and optimize email and text campaigns based on historical performance.

Disclaimer: The job description is not designed to include a comprehensive listing of responsibilities that are required to be executed by the employee. In order to best serve NDTC’s mission, responsibilities may change or new ones may be assigned at any time with reasonable notice provided.

The Ideal Candidate Will have:

  • Experience with email marketing platforms such as Mailchimp or Hubspot, peer-to-peer texting platforms, Google analytics, and HTML.
  • Excellent written and verbal communication skills, including a good attention to detail, and knowledge of grammar and style best practices.
  • Broad experience in managing integrated digital programs consisting of email and text marketing.
  • Strong analytical skills with the ability to interpret data and make actionable recommendations

Location

NDTC is a fully remote workplace. We have staff all across the country, with large groups centralized in Chicago and Washington, D.C.

NDTC requires all staff to be legally authorized to work in the United States.

Shared Responsibilities for All Staff at NDTC

To scale NDTC’s programming to reach over 100,000 Democrats, we need all staff to contribute to executing key moments of our training program. Staff are provided advance notice for evening and weekend work commitments. These duties are shared across all staff and may include the following as assigned:

  • Staffing virtual live training events for NDTC which may include some evening or weekend commitments with reasonable notice for scheduling. You will be scheduled for 5-10 events per year.
  • Staffing large training events most often virtually, but may include in-person events in 2024 and beyond. These commitments typically are multi-day trainings over weekends and happen 2-4 times per year.
  • Participating in a cross organizational committee or working group such as our Equity and Inclusion Committee or other ad hoc working groups.

COVID-19 Vaccination Requirement: NDTC requires all full-time, exempt employees to provide proof of COVID-19 vaccination per CDC guidelines, unless a medical or religious accommodation is requested and approved. Reasonable time frames for compliance will be provided for candidates who need to complete a full vaccination cycle under this policy. Please reach out if you have further questions or concerns about this policy and how it may apply to your candidacy at NDTC.

About NDTC as an Employer

NDTC believes that our differences enhance our strength as a political party—and as a nation—and we as an organization benefit from staff of diverse races, ethnic origins, religions, sexual orientations, gender identities and expressions, ages, economic backgrounds, abilities, and other facets of our identities.

Compensation + Benefits:

  • Pay: Salary is commensurate with experience, with a range of $70,000-$80,000 per year
  • Healthcare: 100% employer-paid health, dental, vision, short and long-term disability, and life insurance
  • Retirement Option: 150% employer match on the first 6% of contributions to 401(k)
  • Flexible paid time off + all Federal holidays off + NDTC’s offices close for one week for Thanksgiving and a two-week winter break at the end of December.
  • Equipment: Laptop, keyboard, mouse, monitor
  • Professional Development: At NDTC, we value professional development and career growth. We provide $700 per calendar year for each staff member’s professional development. 

Application Process

Applications will be accepted on a rolling basis until the position is filled. The interview process for this role will include a two-step process which we expect to take approximately one month.

To apply, please email [email protected] with:

  • Your resume
  • In lieu of a traditional cover letter, please provide a PDF with a two paragraph response to the question: “What is the strongest way organizations can use email marketing funnels and journeys to engage their audience? If you have experience in creating email marketing funnels and automated journeys, please describe what you’ve done in the past and how you measured success.”
  • The date you are available to start
  • Your location

Please list “Digital Marketing Manager” in the subject line. No calls, please.