Introduction

Three Types of Donors

The Art of Identifying New Donors

Sources for New Prospective Donors

Rolodexing Other People

Be a Social Butterfly

Donor Research Is Ongoing

Activity: Categorize Potential Donors

Building Relationships with New Prospective Donors

Start with a Ladder of Engagement

Take a Look at Some Resolicitation Examples

Creating Systems to Support Relationship Maintenance

Finding New Donors at External Events

Preparing Your Candidate to Attend Events

Next Steps

Bring It All Together: Create an Event Briefing Memo

On the Job

What’s Next?

Help Us Improve