Direct Mail for Political Campaigns

Direct mail is an effective and affordable way to reach voters — almost everyone has a mailbox! Direct mail can reach voters the Field team can’t reach, target specific demographics, communicate the candidate’s story, and move voters to the polls. In this course, we’ll prepare you to develop a direct mail program for your own campaign.

Course Objectives

• Develop effective messaging for direct mail pieces

  • Identify voters to target for your direct mail universe

  • Create a budget for your direct mail program

  • Determine timing and execution for your direct mail campaigns