Building Successful Relationships with the Media

As a member of the Communications team, part of your job will be working with media professionals and outlets that will extend the reach of your campaign and keep your candidate in the public eye. This course will define the relationship between your campaign and the media, and outline your role as a Communications staffer who cultivates and maintains the media relationships that will put your campaign in the spotlight.

Course Objectives

• Understand the relationship between Communications staff and media professionals

• Create a media list

• Develop and sustain successful media engagement

• Earn media for your campaign