Creating a Political Campaign Communications Plan

Campaigns have limited time, money, and people. By creating a plan and setting goals, your campaign will be able to make the most out of the resources you have. In this course, we’ll help you develop your campaign’s communications plan — a written articulation of your campaign’s message, as well as where, how, and when you plan to deliver it. It’s an essential tool for every campaign that will ensure your candidate’s message is clear, concise, and impactful to voters.

Course Objectives

• Identify the components of a campaign communications plan

• Set effective and achievable goals for your communications plan

• Recognize best practices for creating a communications plan