Developing Campaign Style Guides and Press Kits

This course will familiarize you with the basic elements of style guidance and show you how to create and use style guides and press kits for your campaign. We will also discuss how to approach working with your Communications team and other campaign teams to ensure consistent application of style guidance for the lifespan of your campaign.

Course Objectives

• Create a campaign style guide

• Develop a campaign press kit

• Ensure cross-team consistency around campaign content