Developing Campaign Style Guides and Press Kits
30 minutes

Description
This course will familiarize you with the basic elements of style guidance and show you how to create and use style guides and press kits for your campaign. We will also discuss how to approach working with your Communications team and other campaign teams to ensure consistent application of style guidance for the lifespan of your campaign.
Course Objectives
Create a campaign style guide
Develop a campaign press kit
Ensure cross-team consistency around campaign content
Related Resources
Communications
Craft a consistent message to create a connection with voters and the media.