Earned Media Writing Guide for Political Campaigns

Communications staffers are responsible for providing clear, targeted communications to the candidate, internal campaign staff, constituents, and the media. In this course, you’ll learn the components of common documents and communications that you’ll produce regularly to support earned media coverage and placements around your campaign.

Course Objectives

• Learn best practices for writing press advisories, press releases, op-eds, and letters to the editor (LTEs)