Earned Media Writing Guide for Political Campaigns
30 minutes
30 minutes
Communications staffers are responsible for providing clear, targeted communications to the candidate, internal campaign staff, constituents, and the media. In this course, you’ll learn the components of common documents and communications that you’ll produce regularly to support earned media coverage and placements around your campaign.
Learn best practices for writing press advisories, press releases, op-eds, and letters to the editor (LTEs)
Craft a consistent message to create a connection with voters and the media.
