The Fundamentals of Campaign Messaging

Connecting with voters is crucial to a campaign’s success. In this course, you’ll learn how to use your vote goal to target specific voters and root your message in your candidate’s story. You’ll also learn the structure of effective messages and strategies for reinforcing your message throughout your campaign.

Course Objectives

• Explain the connection between your vote goal and campaign messaging

  • Describe the process by which campaigns develop and tailor messages

  • Learn the structure of effective campaign messages

  • Introduce strategies campaigns use to reinforce messages

  • Identify the components of a campaign message guide