Building a Campaign Website - National Democratic Training Committee Building a Political Campaign Website

Building a Campaign Website

By Emily Gittleman
20 min

What You’ll Learn

  • Identify the basic principles and best practices of website design
  • Evaluate the effectiveness of existing political campaign websites
  • Create an attractive and effective campaign website

Why This is Important

Your political campaign website is like the campaign’s digital home. By creating a helpful and easy-to-navigate website that contains the right information and conveys credibility, you can make one central place where the public can go to learn about your campaign.

Key Resources

  • Guide to Creating Your Political Campaign’s Website
  • Website Best Practices Evaluation

Related Trainings

  • Creating Campaign Content — Creating effective content will allow you to grab and hold the attention of people who may vote for, or donate to, your candidate. This course teaches you to create compelling and effective visual and written content for your campaign
  • How to Craft a Core Political Campaign Message — From volunteer recruitment, to voter contact, to campaign literature, your core message influences almost everything on your campaign. This course will teach you how to develop this message by rooting it in your personal story

Emily Gittleman


Emily Gittleman currently serves as Digital Director for Michael Bennet on his re-election campaign to help hold onto our Senate majority. Previously, Emily joined 50+1 in February of 2016 as a fundraiser, helping local and state level candidates like City College Trustee Alex Randolph and State Assembly member David Chiu fundraise for their successful re-election campaigns.

Following the 2016 election, Emily transitioned from fundraising into the world of digital and spent the ensuing months building out 50+1's brand new digital shop. Emily led all digital strategy for 50+1 candidates, campaigns, and special projects, including (but not limited to) content creation, email campaigns, digital advertising, social media strategy, and analytics.

Emily graduated from Trinity College in Hartford, CT with a degree in International Studies and a minor in Photography. In her spare time, she enjoys biking around the city, hiking with her friends, taking cool pictures, re-watching episodes of The West Wing, and convincing her friends and Lyft drivers to take a more active interest in politics.