Campaign Communications and the Media | National Democratic Training Committee

Campaign Communications and the Media

By Morgan Harris
45 min
Messaging & Communications

What You’ll Learn

  • The relationship between communications staff and media professionalsĀ 
  • How to create a media list
  • Develop and sustain successful media engagement
  • How to earn media for your campaign
  • How to assess paid media opportunitiesĀ 

Why This is Important

As a member of the communications team, part of your job will be working with media professionals and outlets that will extend the reach of your campaign and keep your candidate in the public eye. This course will define the relationship between your campaign and the media, and outline your role as a communications staffer who cultivates and maintains the media relationships that will put your campaign in the spotlight.

Key Resources

  • Media List Template

Related Trainings

Earned Media Writing Guide for Political Campaigns – Learn how to write press advisories, press releases, op-eds, and letters to the editor.

How to Build Your Campaign Campaign Communications Strategy on Different Platforms – Learn how to segment and target your campaign’s voter universe to create effective campaign messaging.

Campaign Style Guides and Press Kits – Learn how to create a style guide and press kit for your campaign.

Morgan Harris

Trainer

Morgan Harris is founder and managing partner of Acacia Consulting Group. He has served as a communications consultant for campaigns of all sizes, including gubernatorial, congressional, state legislature, mayoral, and city council races. An expert in message strategy and delivery, he has more than 20 years of experience in public relations and marketing, handling clients including Walt Disney Pictures, Pixar, IFC Films, Netflix, Paramount Pictures, IFC Films, and Cirque du Soleil. Morgan lives in Chicago with his cats and his Netflix account.