What You’ll Learn
- The relationship between communications staff and media professionals
- How to create a media list
- Develop and sustain successful media engagement
- How to earn media for your campaign
- How to assess paid media opportunities
Why This is Important
As a member of the communications team, part of your job will be working with media professionals and outlets that will extend the reach of your campaign and keep your candidate in the public eye. This course will define the relationship between your campaign and the media, and outline your role as a communications staffer who cultivates and maintains the media relationships that will put your campaign in the spotlight.
- Media List Template
Earned Media Writing Guide for Political Campaigns – Learn how to write press advisories, press releases, op-eds, and letters to the editor.
How to Build Your Campaign Campaign Communications Strategy on Different Platforms – Learn how to segment and target your campaign’s voter universe to create effective campaign messaging.
Campaign Style Guides and Press Kits – Learn how to create a style guide and press kit for your campaign.