Campaign Communications and the Media | National Democratic Training Committee

Campaign Communications and the Media

By Linara Davidson
45 min
Messaging & Communications

Why This is Important

As a member of the communications team, part of your job will be working with media professionals and outlets that will extend the reach of your campaign and keep your candidate in the public eye. This course will define the relationship between your campaign and the media, and outline your role as a communications staffer who cultivates and maintains the media relationships that will put your campaign in the spotlight.

Key Resources

  • Media List Template

Related Trainings

Earned Media Writing Guide for Political Campaigns – Learn how to write press advisories, press releases, op-eds, and letters to the editor.

How to Build Your Campaign Campaign Communications Strategy on Different Platforms – Learn how to segment and target your campaign’s voter universe to create effective campaign messaging.

Campaign Style Guides and Press Kits – Learn how to create a style guide and press kit for your campaign.

Linara Davidson


Public Relations & Political Consultant

Linara Davidson is the Managing Director for Development and External affairs at East Harlem Tutorial Program (EHTP) where she is responsible for raising $7 million of the operating budget, building relationships and working with media. She comes to EHTP from the public relations and government sector, and is currently an adjunct instructor at John Jay College of Criminal Justice. She recently worked for Hillary for America. Prior to that, Linara worked as a Vice President at Ogilvy Public Relations in their Corporate Group. She also served in New York City government for nine years in various capacities, and in 2012, was recognized by City & State as one of the city's top 40 under 40 Political Rising Stars.

Linara served on the Board of Trustees for the Cathedral School of St. John the Divine for eight years; Advocates for Youth for six years; and is currently on a board member for the National Black Theatre. Linara received her MPA at Columbia University's School of International and Public Affairs and is a graduate of New York University where she holds a B.S. in Humanities.