What You’ll Learn

• Identify the primary roles of a Communications Team on a campaign
• Discuss common responsibilities of campaign communications staff
• Explain the difference between the Communications and Digital Teams
• Introduce common tools used by Communications Team to create and deliver content

Why This Is Important

Before making an impact in the communications field, orient yourself to the professional landscape. The more familiar with the profession, the more capable and confident you will be embarking on a career journey.

Key Resources

• Aisha Iqbal’s Communications Plan
• Communications Plan Template

Related Trainings

• Introduction to Campaign Communications —  Once you have a 10,000-foot view of what a communications staffer does, explore the strategies and tactics used in the work
• Starting a Career in Politics — Whenever you start something new, there can be some anxiety about what you’re getting yourself into. This course will ground you in the realities of what working on a campaign is like, and help you confirm whether this is the right path for you
• Understanding the Democratic Party —  You need to understand the Democratic Party if you want to work within it! If your dream is to work on a campaign, this course will help you decide what level of campaign you want to work on (e.g., state representative, U.S. Senate) and who the organizational players are that you might be engaging with to get that job and once you have it