Campaign Style Guides and Press Kits - National Democratic Training Committee

Campaign Style Guides and Press Kits

By Morgan Harris
30 min
Messaging & Communications

What You’ll Learn

  • How to create a campaign style guide
  • How to create a campaign press kit
  • How to ensure cross-team consistency for campaign content

Why This is Important

This course will familiarize you with the basic elements of style guidance and how to create and use style guides and press kits. We will also discuss how to approach working with your Communications team and other campaign teams to ensure consistent application of style guidance for the lifespan of your campaign.

Key Resources

  • Campaign Style Guide Example
  • Campaign Press Kit Example
  • Cross-Team Communications Scenarios Worksheet

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Morgan Harris


Morgan Harris is founder and managing partner of Acacia Consulting Group. He has served as a communications consultant for campaigns of all sizes, including gubernatorial, congressional, state legislature, mayoral, and city council races. An expert in message strategy and delivery, he has more than 20 years of experience in public relations and marketing, handling clients including Walt Disney Pictures, Pixar, IFC Films, Netflix, Paramount Pictures, IFC Films, and Cirque du Soleil. Morgan lives in Chicago with his cats and his Netflix account.