Creating a Political Campaign Communications Plan - National Democratic Training Committee

Creating a Political Campaign Communications Plan

By Morgan Harris
45 min
Messaging & Communications

What You’ll Learn

  • Identify the components of a campaign communications plan
  • Set effective and achievable goals for your communications plan
  • Recognize best practices for creating a communications plan

Why This is Important

Campaigns have limited time, money, and people. By creating a plan and setting goals, your campaign will be able to make the most out of the resources you have. Your Communications Plan will be a written articulation of your campaign’s message, as well as where, how, and when you plan to deliver it, and by whom. It’s an essential tool on any campaign that will ensure your candidate’s message is clear and concise, and allows your team to create opportunities that provide measurable results.

Key Resources

  • Campaign Crisis Response Resource
  • Message Guide Example
  • Storybank Example
  • Communications Calendar Template 
  • Media List Template
  • Campaign Style Guide Example
  • Campaign Press Kit Example
  • Communications Plan Template
  • Communications Plan Example

Related Trainings

Morgan Harris


Morgan Harris is founder and managing partner of Acacia Consulting Group. He has served as a communications consultant for campaigns of all sizes, including gubernatorial, congressional, state legislature, mayoral, and city council races. An expert in message strategy and delivery, he has more than 20 years of experience in public relations and marketing, handling clients including Walt Disney Pictures, Pixar, IFC Films, Netflix, Paramount Pictures, IFC Films, and Cirque du Soleil. Morgan lives in Chicago with his cats and his Netflix account.