What You’ll Learn

• Identify the components of a campaign communications plan
• Set effective and achievable goals for your communications plan
• Recognize best practices for creating a communications plan

Why This is Important

Campaigns have limited time, money, and people. By creating a plan and setting goals, your campaign will be able to make the most out of the resources you have. Your Communications Plan will be a written articulation of your campaign’s message, as well as where, how, and when you plan to deliver it, and by whom. It’s an essential tool on any campaign that will ensure your candidate’s message is clear and concise, and allows your team to create opportunities that provide measurable results.

Key Resources

• Campaign Crisis Response Resource
• Message Guide Example
• Storybank Example
• Communications Calendar Template 
• Media List Template
• Campaign Style Guide Example
• Campaign Press Kit Example
• Communications Plan Template
• Communications Plan Example

Related Trainings

• How to Create a Political Campaign Communications Calendar — Learn how to create a campaign Communications calendar
• How to Build Your Campaign Communications Strategy on Different Media Platforms — Learn how to segment and target your voter universe on different media platforms
• How to Craft a Core Political Campaign Message — Use storytelling to develop a clear and concise core message for your campaign