Creating Calls to Action | National Democratic Training Committee

Creating Calls to Action

By Emily Gittleman
30 min

What You’ll Learn

  • How to convince people to take action on behalf of your campaign
  • How to make strong language choices when writing calls to action
  • How to create calls to action that drive your supporters to vote, donate, and volunteer

Why This is Important

Calls to action will be the driving force behind convincing people to vote for your candidate, supporters to volunteer and donate, and voters to go to the polls on Election Day. They will be integral to every piece of content you create on the campaign trail. In this course, we’ll teach you how to create them and evaluate their success.

Key Resources

  • Digital Media Request Worksheet

Related Trainings

Emily Gittleman


When we created these trainings, Emily Gittleman was the Digital Director of 50+1 Strategies.

Emily got her start in politics working on the Operations team of Senator Cory Booker's (D-NJ) special election campaign in 2013. She fell in love with campaigns and stayed on to serve as Director of Operations when Booker ran for a full term in 2014.

Emily joined 50+1 in February of 2016 as a fundraiser, helping local and state level candidates like City College Trustee Alex Randolph and State Assemblymember David Chiu fundraise for their successful re-election campaigns.

Following the 2016 election, Emily transitioned from fundraising into the world of digital and spent the ensuing months building out 50+1's brand new digital shop. Emily led all digital strategy for 50+1 candidates, campaigns, and special projects, including (but not limited to) content creation, email campaigns, digital advertising, social media strategy, and analytics.

Emily graduated from Trinity College in Hartford, CT with a degree in International Studies and a minor in Photography. In her spare time, she enjoys biking around the city, hiking with her friends, taking cool pictures, re-watching episodes of The West Wing, and convincing her friends and Lyft drivers to take a more active interest in politics.