Creating Calls to Action - National Democratic Training Committee

Creating Calls to Action

By Emily Gittleman
30 min

What You’ll Learn

  • How to convince people to take action on behalf of your campaign
  • How to make strong language choices when writing calls to action
  • How to create calls to action that drive your supporters to vote, donate, and volunteer

Why This is Important

Calls to action will be the driving force behind convincing people to vote for your candidate, supporters to volunteer and donate, and voters to go to the polls on Election Day. They will be integral to every piece of content you create on the campaign trail. In this course, we’ll teach you how to create them and evaluate their success.

Key Resources

  • Digital Media Request Worksheet

Related Trainings

Emily Gittleman


Emily Gittleman currently serves as Digital Director for Michael Bennet on his re-election campaign to help hold onto our Senate majority. Previously, Emily joined 50+1 in February of 2016 as a fundraiser, helping local and state level candidates like City College Trustee Alex Randolph and State Assembly member David Chiu fundraise for their successful re-election campaigns.

Following the 2016 election, Emily transitioned from fundraising into the world of digital and spent the ensuing months building out 50+1's brand new digital shop. Emily led all digital strategy for 50+1 candidates, campaigns, and special projects, including (but not limited to) content creation, email campaigns, digital advertising, social media strategy, and analytics.

Emily graduated from Trinity College in Hartford, CT with a degree in International Studies and a minor in Photography. In her spare time, she enjoys biking around the city, hiking with her friends, taking cool pictures, re-watching episodes of The West Wing, and convincing her friends and Lyft drivers to take a more active interest in politics.