What You’ll Learn
- How to identify key aspects of effective digital content
- Types of digital media and how to use them to reach your universe
- How to define the voice of a candidate
- Techniques to use when speaking in the voice of a candidate
Why This is Important
Creating effective content will allow you to grab and hold the attention of people who may vote for, or donate to, your candidate.
- Candidate Voice Rubric
- Digital: What’s My Job? — Teaches you the roles and goals of the digital team and the tools they use to achieve them
When we created these trainings, Emily Gittleman was the Digital Director of 50+1 Strategies.
Emily got her start in politics working on the Operations team of Senator Cory Booker's (D-NJ) special election campaign in 2013. She fell in love with campaigns and stayed on to serve as Director of Operations when Booker ran for a full term in 2014.
Emily joined 50+1 in February of 2016 as a fundraiser, helping local and state level candidates like City College Trustee Alex Randolph and State Assemblymember David Chiu fundraise for their successful re-election campaigns.
Following the 2016 election, Emily transitioned from fundraising into the world of digital and spent the ensuing months building out 50+1's brand new digital shop. Emily led all digital strategy for 50+1 candidates, campaigns, and special projects, including (but not limited to) content creation, email campaigns, digital advertising, social media strategy, and analytics.
Emily graduated from Trinity College in Hartford, CT with a degree in International Studies and a minor in Photography. In her spare time, she enjoys biking around the city, hiking with her friends, taking cool pictures, re-watching episodes of The West Wing, and convincing her friends and Lyft drivers to take a more active interest in politics.