Creating Campaign Content | National Democratic Training Committee

Creating Campaign Content

By Emily Gittleman
30 mins

What You’ll Learn

  • How to identify key aspects of effective digital content
  • Types of digital media and how to use them to reach your universe
  • How to define the voice of a candidate
  • Techniques to use when speaking in the voice of a candidate

Why This is Important

Creating effective content will allow you to grab and hold the attention of people who may vote for, or donate to, your candidate.

Key Resources

  • Candidate Voice Rubric

Related Trainings

Emily Gittleman


When we created these trainings, Emily Gittleman was the Digital Director of 50+1 Strategies.

Emily got her start in politics working on the Operations team of Senator Cory Booker's (D-NJ) special election campaign in 2013. She fell in love with campaigns and stayed on to serve as Director of Operations when Booker ran for a full term in 2014.

Emily joined 50+1 in February of 2016 as a fundraiser, helping local and state level candidates like City College Trustee Alex Randolph and State Assemblymember David Chiu fundraise for their successful re-election campaigns.

Following the 2016 election, Emily transitioned from fundraising into the world of digital and spent the ensuing months building out 50+1's brand new digital shop. Emily led all digital strategy for 50+1 candidates, campaigns, and special projects, including (but not limited to) content creation, email campaigns, digital advertising, social media strategy, and analytics.

Emily graduated from Trinity College in Hartford, CT with a degree in International Studies and a minor in Photography. In her spare time, she enjoys biking around the city, hiking with her friends, taking cool pictures, re-watching episodes of The West Wing, and convincing her friends and Lyft drivers to take a more active interest in politics.