What You’ll Learn
- How to identify your campaign audience
- How to create a digital content calendar
Why This Is Important
Writing good content is important, and the strategy behind when you send it and who you send it to is twice as important! By identifying your campaign audience and building a deliberate strategy for reaching out to them, you can ensure you’re contacting the right people at the right time.
Resources
- Your Audience Worksheet
- Aisha Iqbal Audience Worksheet Sample
- Content Building Template
- Content Calendar Template
Related Trainings
- Digital Campaigning: Social Media — Set up your campaign’s social media and engage with your supporters in their 21st-century town square
- Digital Campaigning: Email 101 — Create effective emails to cut through the noise in your supporter’s inboxes and help them make your campaign a success
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Jess Morales Rocketto
Trainer
Jess Morales Rocketto was the Digital Organizing Director for the Hillary for America campaign in 2016. After the presidential campaign, Jess founded her consulting group COVEN. She has experience helping Democrats and progressive causes use digital to achieve their goals—from the AFL-CIO to the Obama 2012 presidential campaign to the National Domestic Workers Alliance to Rebuild the Dream.